SARASHERWOOD ART Original abstract & cityscape paintings for sale by London artist

Privacy Policy

This is the internet privacy policy for (the “Website”)
This website is the property of Sara Sherwood. We take the privacy of all visitors to this Website very seriously and therefore set out in this privacy and cookies policy our position regarding certain privacy matters and the use of cookies on this Website.

This policy covers all data that is shared by a visitor with us whether directly via or via email.

This policy provides an explanation as to what happens to any personal data that you share with us, or that we collect from you either directly via this Website or via email.
Certain businesses are required under the data protection act to have a data controller. For the purpose of the Data Protection Act 1998 our data controller is Sara Sherwood and can be contacted via email at

1. Information we collect

In operating our Website we may collect and process the following data about you:

1.1 Details of your visits to our Website and the resources that you access including, but not limited to, traffic data, location data, weblog statistics and other communication data.

1.2 Information that you provide by filling in forms on our Website, such as when you register to receive information such as a newsletter or contact us via the contact us page.

1.3 Information provided to us when you communicate with us for any reason.

2. Use of cookies

On occasion, we may gather information about your computer for our services, and to provide statistical information regarding the use of our Website to our advertisers.

Such information will not identify you personally, it is statistical data about our visitors and their use of our site. This statistical data does not identify any personal details whatsoever. It is used by us to analyse how visitors interact with the Website so that we can continue to develop and improve this Website.

We may gather information about your general Internet use by using a cookie file that is downloaded to your computer. Where used, these cookies are downloaded to your computer automatically. This cookie file is stored on the hard drive of your computer as cookies contain information that is transferred to your computer’s hard drive. They help us to improve our Website and the service that we provide to you.

All computers have the ability to decline cookies. This can be done by activating the setting on your browser which enables you to decline the cookies. Please note that should you choose to decline cookies, you may be unable to access particular areas of our Website.

Any advertising featured on this Website may also incorporate cookies, over which we have no control. Such cookies (if used) would be downloaded once you click on advertisements on our Website.

For more information on cookies you can read the guidance at All About Cookies.


Use of personal data, any data you give Sara Sherwood in person, at an event or via the website is kept private and we can contact you under the lawful basis of “legitimate interest”. We may follow up an art purchase or related enquiry. If you join the mailing list, your data is added to our records and stored with Mailchimp, who we use to send out marketing emails and monitor website activity for email marketing, sales follow ups and possibly ad placement purposes. Mailchimp is a consent based marketing tool.

Sara Sherwood will email you to verify that you have consented to be added to the newsletter as verifiable consent requires a written record or you will be asked to tick a consent opt-in box. MailChimp adheres to Safe Harbor Principles and they annually certify their agreement to EU/US and Swiss Safe Harbor Frameworks They have a publicly posted privacy policy relating to GDPR.

If you make an online purchase your customer order information is retained via the website and stored via regular database back-ups. These back-ups are stored on a secure server hosted with WP Engine and more information about their policy regarding GDPR can be found online here.

Within Sara Sherwood (sole trader) your information is kept secure with passwords on all appliances where it is stored and is backed up and that data is also kept secure in a locked studio/home.

You can request that your data be deleted, moved, or corrected at any time. We keep some data of any purchases for the purposes of accounting and any product query or warrantee. This data may be kept up to 15 years. If unsubscribed from the newsletter we will keep data for any other laws that we may need to be compliant with and you will not receive any Mailchimp or emails in future. This data will be kept secure.

Sara Sherwood is only processing personal data for the core business purposes so therefore is not registered with the ICO. Best practice principals for data management are in place.

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